Common Mistakes Made by Webmasters Trying to Improve Rating

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Doing Search Engine Optimization (SEO) is to some degree flirting with robots, so certain caution must be exercised. Webmasters, especially beginners, may tend to forget about it, and make mistakes. Since such mistakes can lead to reduced or even ruined rating of the site, it is good not to make them in a first place or fix immediately upon reading of this text.

Graphic Header It is standard and tasty to have a bitmap with a nice graphics on top of your page view. Logo, smiling faces or something else really eye-catching depending on the nature of the site is always nice to have there, your visitors would like it and expect it to be there. Unfortunately, SE robots has a different point. They assign highest value to all words at the top of the page, especially to those which are set under h1 tag. Best tactics: before giving this valuable space to wordless pics (words within graphic file are still graphics), to post h1 heading with crucial keywords above the graphic header.

Invisible Text Stuffing your web site with keywords for robot satisfaction can be creative process or it can be dull, depends on the perception of webmaster. Some, especially beginners, are getting a bright idea of posting a ton of keywords embedded into a code (from simple text white on white to no script areas in the code, and so on). Cheating of this kind cannot pass with impunity, and it will cost the site its reputation.

Repeating h1 tag Text under h1 (heading 1) tag is getting higher priority in some search systems. For this reason some web masters may attempt to use h1 more than once. Bad idea, SE can punish for this too. It is better to use h1 just once, and use h2 and h3 repeatedly for the rest of all necessary headings.

Last Tip. SEO is an important way of getting web traffic, however, one should never count on this tactics as a sole source of visitors. After all, every web site is serving people, not web crawlers, and so, making your site dependable on SE algorithms which tend to change time to time is not wise, it can cost a lot of lost traffic. The best approach is to use a combination of all affordable and honest means of traffic generation, in all their variety.

Good luck!

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