Target’s Sales Down

January 9th, 2005

Just read that Target’s 4th quarter sales are expected to fall short of expected revenues. Partly because of the national Clergy boycott due to Target’s banning of Salvation Army bell ringers in front of its stores.

Target prides itself on its community giving, but apparently doesn’t want people to decide to give themselves.

We took a stab at the after Christmas sales and walked through the day after Christmas. There was nary the Christmas decoration. The day after Christmas, no decorations, not even a snowman nor a snowflake. I find that to be offensive to me. No returns or exchanges without receipt, and only within 90 days of purchase. Sounds like the kind of place where they think only athiests purchase things and only thieves and robbers return things. Since I’m neither, I guess I won’t shop there, and I encourage you not to, either.

Target is so afraid of “offending” those 2% of shoppers that are actually offended by Christmas that they wish to alienate the 83% of shoppers that look forward to Christmas. I’m offended, and I’ll choose to do my shopping elsewhere from now on.

Popularity: 4% [?]

nothing because I was lazy

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